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Beyond Potential is an entertaining, informative, and immersive podcast about how individuals, teams, and organisations, can maximise their performance and be at their absolute best. If you’re a CEO, Chief HR Officer, senior leader, or just aspire to become more effective, and happier in your role, then this is the podcast for you. Hosted by Tom Emery of HEX and Tom Mason of Potentia, we provide our own observations and expertise, and hear from diverse and interesting guests with great stories. Hit subscribe and join us for insights, inspiration, and hopefully a few laughs along the way. We have a website dedicated to Beyond Potential at www.beyond-potential.co.uk and you can email us at info@beyond-potential.co.uk. You can also find out more about HEX and Potentia at www.hex-development.com and www.potentia-leadership.com. However you’d like to contact us, we’d love to hear from you.
Episodes
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
In this bonus episode of Beyond Potential, Tom Mason and Tom Emery continue their bite-sized exploration of the Beyond Potential Leadership Framework, this time unpacking the concept of The Commercial Genius. If you want to take a look at the model you can do so at www.beyond-potential.co.uk
Being a commercial genius, is not about turning every leader into a finance expert. Instead, Tom Mason explores what it really means to think commercially as a leader: understanding where value is created, thinking across systems, beyond function and balancing the short and long term.
Together, the Toms discuss how understanding the value levers you can pull that will help you have a greater impact. Curiosity, confidence, and questioning can help leaders translate data into insight, make better decisions under pressure, and connect commercial sense with human impact.
If you’ve ever felt daunted by the ‘numbers side’ of leadership, this episode will help you reframe what being commercially minded truly means. How to strengthen that muscle to drive value without losing sight of people and purpose.
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